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The Philippines: Outsourcing TOFU or top-of-funnel sales services

What is a top-of-funnel sales service?

In sales, top-of-funnel sales service is where a prospect first gets to know a company and builds awareness, usually through ads, articles, reviews, various forms of social media, or – in some cases – even word of mouth. The TOFU of sales services includes the creation of leads, besides telling people about the presence of your product or service, as well as beginning an engagement with prospective clients. With the development of an increasing number of expanding businesses and more countries such as the Philippines, India, Colombia, and Costa Rica in need of comprehensive growth plans, outsourcing TOFU sales services has become a good alternative. This becomes critical as, in the coming years, global retail E-commerce sales are expected to grow at a rate of 39% per annum.

TOFU sales services undertake a very critical function in increasing a company’s visibility, minting leads, and drafting an effective lead flow system. Among them are lead generation, selling services, content marketing, and social media outreach. One of the major TOFU strategies for a business is the fact that they can effectively establish a strong foundation of relationships with potential customers by nurturing and guiding them through the entire sales process.

Movate’s sales funnel strategies and how they impact overall sales

The Philippines as the ‘go-to’ destination

Here are a few reasons why the Philippines is a great destination for outsourcing top-of-funnel sales service:

  1. Workforce quality: the Philippines is known for the quality of its workforce. The best examples of sales, marketing, and customer service are Filipino workers. Multilingual customer support, communication skills, and customer nuances are among the qualities at which Filipino professionals are exceptionally good. Companies with the Philippines as their outsourcing destination can discover a pool of talented individuals with the necessary skills to underpin and churn in the top-of-funnel strategies.
  2. Cost savings: Cost savings are another key factor. Filipinos’ salaries and production-driven costs are affordable, and businesses can attain significant savings without sacrificing quality in comparison to their counterparts in developed countries. Companies can utilize the saved resources efficiently, which can be invested in the core of the business, innovation, and expansion initiatives.
  3. Scalability and agility: Offshoring with the Philippines benefits from scalability and agility, which lets the business keep up with the varying consumer demands. Philippines-based outsourcing firms can smoothly organize operations while coping with sudden changes in the lead volume or seasonal peaks. This agility makes it possible to gain an edge over others and take advantage of in-trend situations.

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Having an efficient outsourcing partner to execute your top-of-funnel sales can make a huge difference to your bottom line. Do you have one?

  1. Security compliance: Businesses are increasingly expected to apply strong data protection protocols and compliance frameworks to minimize risks of violation or regulatory non-compliance. The Philippines has a strong and secure system that can guarantee that. Besides, outsourcing firms, the Philippine workforce is highly adept at using the latest technologies, like Gen AI-driven IT help desk services and Gen AI technical support.

Cultural awareness training and communication strategies are good tools that can help align an organization with the preferences and expectations of the target audience. Further, comprehensive due diligence as well as collaboration with credible outsourcing agencies provide a way to have the ability to adapt and recover from any possible disruptions. Finally, outsourcing the functions of domain/self-inquiry using the Philippines as a platform will be beneficial for companies that need to boost their lead generation and brand visibility. The essence lies in the careful design and execution of outsourcing to the Philippines, because such a strategy can really make a business thrive and eventually experience constant sales success in today’s market.

Tucked under a suite of Enterprise Product Services are Movate’s revenue acceleration offerings, which help clients generate more business with less effort. Turn your prospects into profits with our end-to-end revenue generation services. We combine data-driven insights, GTM strategy, pre-and post-sales services, high-performance workflows, smart automation, and sales experts to maximize your business ROI. Remove the guesswork from your revenue equation using intelligent tools to find the trends and opportunities in your sales activities. Generate more business with less efforts.

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