
Movate was the Gold Sponsor at the Enterprise AI for Customer Experience Summit 2025 by SupportLogic, held in San Jose, CA, from SEP 16 & 17, 2025.
The Enterprise AI for CX Summit 2025 by SupportLogic convened over 200 CX practitioners for two dynamic days focused on the intersection of AI, automation, and human ingenuity. The sessions featured CX visionaries from the top technology companies as well as leading AI and CX practitioners sharing actionable strategies for elevating customer journeys.
The team from Movate included: Ankur Gupta, Pavan Madiraja and William Chong.
One of the key highlights was the roundtable on Quick Wins: Automations That Work in Support,” moderated by Ankur Gupta, SVP & Regional Head, offered a deep dive into practical automation strategies and proven approaches that help CX leaders drive measurable impact.
Movate’s Impact and the W(AI)VE of Transformation
Human + AI: The Movate team showcased next-gen solutions and best practices for combining AI-powered automation with human touch, aiming to unlock superior business outcomes and measurable value for customers. While AI and automation are central to future-ready CX operations, the event showcased the significance of the human-centric approach paired with scalable AI.
Here are some of the other highlights:
AI-Driven Digital Transformation in CX
The central theme was how AI is revolutionizing CX by shifting enterprises toward proactive support, predictive analytics, and intelligent automation; event participants examined how agentic and generative AI can reduce customer escalations, enhance case management, and create seamless customer journeys at scale.
Movate’s experts, including Ankur Gupta, Pavan Madiraja, and William Chong, led discussions on leveraging digital transformation to optimize service delivery and drive new levels of customer engagement and business growth.
Through AI-powered solutions combined with human expertise, Movate helps enterprises drive agility, resilience, and deeper customer connections, a focus that resonated throughout the conversations and connections at the event.
Use cases: AI Routing and Escalation Management
Technical deep dives demonstrated how predictive, agentic, and generative AI are working together to unify customer signals, optimize case routing, and diffuse escalations before they become critical issues. Attendees learned from live case studies and panel discussions how smarter AI-powered routing matches cases to the right agents based on capacity, skillset, and context, while new QA and sentiment analysis tools are making support operations faster, more consistent, and trusted.
Panel talks plus interactive sessions showcased Movate’s expertise across:
- Building scalable support models with blended AI plus human capabilities.
- Tapping GenAI and predictive analytics for scalable customer-centric operations.
- Unearthing insights from raw support data for meaningful executive dashboards for strategic decision-making.
“We had pragmatic discussions on AI-driven growth, unified customer intelligence, and emphasized Movate’s commitment to ethical AI in the CX landscape. With the pressing need to go beyond strategy to full scale AI deployments, we shared how Movate’s offerings help leaders unlock business outcomes of AI through our comprehensive suite of digital engineering, infrastructure and technology solutions.” – Ankur Gupta, VP & Regional Head.
Key Takeaways for CX Leaders
Data Unification and Executive Insights
Unlocking the maximum value of customer experience demands unified data across support channels and real-time dashboards for executive decision-making; AI-powered solutions now provide deeper visibility into customer health and reveal new revenue opportunities.
The event opened up plenty of networking avenues for CX innovators, tech leaders, and strategists; Movate’s participation and Gold Sponsorship highlighted its role in leading the W(AI)VE of AI-powered CX transformation to help enterprises stay nimble and relevant in a rapidly evolving market.
Through AI-powered solutions combined with human expertise, Movate helps enterprises drive agility, resilience, and deeper customer connections, a focus that resonated throughout the conversations and connections at the event.
The AI CX Summit 2025 set the tone for deeper collaboration and CX innovation.
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