The past few months have called into question the traditional ideas of what constitutes business and how to do it “right”. What a new normal looks like is yet to be seen, but amid much uncertainty, one thing that has become abundantly clear is that every organization, irrespective for their size, has had to grapple with how to deliver its products and services digitally – and quickly.
A research study shows that the global subscription e-commerce market is expected to attain market size of US $478.2 billion by 2025, growing at an exponential CAGR of 68.0% during 2019-2025 period. As digital commerce gets more intelligent and personal, it is imperative for enterprises to reorient their strategies to drive efficiencies through a singular, business-ready solution and deliver consistent customer experiences.
The Current Digital Commerce Landscape
Digital commerce helps businesses and enterprises to integrate all of their functions onto a digital platform, provides accessibility and interoperability, enables customers to purchase goods themselves through interactive touchpoints and self-service experience. The takeaway from such engagements are two-fold; one, high customer satisfaction such as buying experience is streamlined and two, a digital-first ecosystem that is agile and nimble enough to make transformational changes.
Tech support companies across the globe have been at the helm of ushering these transformations. From streamlining customer journeys through personalized digital experiences to orchestrating a strategic digital commerce roadmap to integrate new capabilities across the entire digital ecosystem, tech support companies have emerged as an integral cog in the commerce landscape.
So, does that mean all’s well?
Unfortunately, no. While Digital has broken down many walls that earlier limited enterprises from outperforming, the majority of businesses are still finding their way through various stages of their digital transformation initiatives. Here are some of the inhibitors that hinder enterprises from adopting digital commerce strategies:
- The need to deliver consistent customer experiences across all touchpoints
- Grappling with personalization of the support experience
- Monolithic, proprietary software and hardware platforms and integration with existing applications
- Lack of omnichannel content & commerce
- Growing concern regarding data regulations & security
Given this overview, businesses across all sectors must focus on hyper-personalization while combining customer insights and analytics to fine-tune their services and reap the benefits of Digital Commerce.
CSS Corp is empowering its clients with its Digital Commerce Services
CSS Corp (Now known as Movate) has emerged as a pioneer in streamlining myriad customer journeys through its Digital Commerce Solutions. Built on contextual and consistent omnichannel experiences, personalization, security, and privacy features, this APi-based commerce solution assesses and integrates all customer touchpoints to drive actionable insights and circumvents inflexible commerce and content solutions that are holding enterprises back from building unique experiences.
With AI-powered solutions like payment integration, omnichannel solutions, digital shopping assistants, and VR and AR based immersive experiences, the solution boasts of developing and serving the right content for the right place and time, while creating a consistent customer experience across channels.
Leveraging our strong partner ecosystem with leading industry players like Adobe, Salesforce, and Commercetools, CSS Corp keeps innovating to stay ahead of the curve and has transformed brick and mortar retailing experiences into tailored customer experiences with next-gen tools, such as AI and automation. We simplify migrations from legacy commerce platforms to Magento/Commerce Cloud, to build a supporting environment for executing a flexible strategy that leads to digital commerce success now, and in the future.
Conclusion
Adoption of a digital first strategy at the center of all client engagements is essential to stay relevant in the industry and drive efficiencies of scale. The lesson here is to adopt a holistic approach to digital commerce with an all-encompassing digital-friendly ecosystem that not only triggers a transaction in the first place but also assesses those all-important “micro-moments” across every stage of a customer’s buying journey.