Salesforce Marketing Cloud (Pardot) Expert

Job title: Salesforce Marketing Cloud (Pardot) Expert
Location: Bangalore (Hybrid)
Experience: 2-5 years

Position Overview

• We are seeking a skilled Salesforce Marketing Cloud (Pardot) Expert Professional with strong marketing expertise to lead the end-to-end deployment, configuration, and optimization of Pardot within our organization.
• This role blends technical proficiency with strategic marketing insight to ensure successful marketing automation, streamlined lead management, and alignment with sales and marketing goals.

Key Responsibilities

Pardot Implementation & Configuration

• Lead full-cycle implementation of Salesforce Marketing Cloud Account Engagement (Pardot), including discovery, solution design, configuration, testing, deployment, and training.
• Set up and configure Pardot Business Units, connectors, user roles, scoring & grading rules, page actions, and automation rules.
• Build and optimize Engagement Studio programs, email templates, landing pages, forms, and campaigns.
• Integrate Pardot with Sales Cloud, ensuring proper field mappings, data sync behavior, and lead assignment rules.

Marketing Automation Strategy

• Partner with marketing teams to translate business objectives into scalable automation workflows.
• Develop lead nurturing and lead scoring models to enhance customer journeys and improve lead quality.
• Provide guidance on marketing segmentation, personalization, and journey-based engagement strategies.
• Advise on best practices for email marketing, compliance (CAN-SPAM/GDPR), and data hygiene.

Analytics & Optimization

• Build dashboards and reports in Salesforce/Pardot to track campaign performance, lead funnel metrics, and ROI.
• Monitor and optimize engagement programs, email deliverability, and conversion paths.
• Conduct A/B testing and provide data-driven insights to improve marketing effectiveness.

Cross-Functional Collaboration

• Work closely with sales, marketing, and operations teams to ensure alignment on processes and data flows.
• Provide documentation, training, and ongoing support to internal stakeholders.
• Collaborate with technical teams (Salesforce admins, developers, IT) to troubleshoot issues and support platform enhancements.

Requirements

Technical Skills

• 2–5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud Account Engagement (Pardot).
• Strong understanding of Salesforce Sales Cloud, campaign management, lead lifecycle, and CRM data structures.
• Proficiency in Pardot assets: landing pages, forms, automation rules, completion actions, Engagement Studio, and connectors.
• Comfortable with HTML/CSS for email and landing page adjustments (nice to have).

Salesforce certifications preferred:

• MCAE/Pardot Specialist
• MCAE/Pardot Consultant
• Salesforce Administrator (bonus)

Marketing Knowledge

• Solid understanding of digital marketing, email marketing best practices, and customer journey planning.
• Experience with segmentation, personalization strategies, and marketing metrics.
• Ability to translate marketing goals into automated customer engagement programs.

Soft Skills

• Strong analytical and problem-solving capabilities.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines in a dynamic environment.
• Detail-oriented, process-driven, and proactive.

Preferred Qualifications

• Experience with B2B marketing environments or account-based marketing (ABM).
• Knowledge of data governance, lead routing strategies, or revenue operations.
• Familiarity with marketing tools such as Google Analytics, advertising platforms, or CMS systems.