20% Boost in Customer Visibility Powers Loyalty Excellence

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For a Global Retail Leader in Energy and Retail Fuels

“When processing massive volumes of retail data, delivering faster insights with accuracy and scalability isn’t a one-time goal – it has to be built into the system every day.”

– An analytics head ensuring real-time insights for supply chain decisions

When a global leader in energy and retail fuels needed to revitalize loyalty dashboards and gain deeper insights into store campaigns, Movate re-engineered dashboards and deployed advanced analytics solutions powered by measurable improvements in loyalty program performance:

Boost in loyalty customer visibility enabled better engagement

Improvement in store-level targeting

Increase in campaign benchmarking accuracy

Business problem

As loyalty programs become central to customer engagement, retailers are under pressure to deliver accurate, real-time insights into campaign performance. Business teams expect dashboards that provide seamless visibility to track participation, measure results, and expand successful pilots. However, outdated legacy systems limit transparency and slow decision-making, turning data into a barrier rather than an enabler.

Managing large volumes of loyalty data across regions adds complexity, requiring automated reporting, standardized tracking, and scalable systems. Yet many enterprises still rely on fragmented dashboards without centralized visibility, leading to inefficiencies, missed opportunities, and delayed campaign rollouts. To stay competitive, retailers must embrace AI-driven platforms that offer advanced analytics, automation, and end-to-end visibility making data a true driver of customer loyalty and growth.

Customer challenge

Legacy data platforms delayed critical insights due to manual pipelines and poor scalability. Documentation gaps in ML models created risks during handoffs, while rising licensing costs added pressure. Limited visibility into bottlenecks slowed decision-making, turning data into a burden instead of a strategic asset.

Movate’s AI solution

To address Movate re-engineered the client’s loyalty dashboards by integrating new global data sources and building three Power BI dashboards at the program, site, and product levels. These dashboards enabled tracking of key metrics such as campaign response, fuel vs. retail spend, and store performance, providing business teams with actionable visibility.

To ensure global accessibility, a GBP-to-USD currency converter was integrated, while detailed market segmentation offered deeper insights into loyalty customer behavior. Movate also implemented A/B testing with control and test groups for the Polish campaign, driving sharper evaluations of program effectiveness and refining future strategies.

Movate AI differentiator

This automated solution leveraged the Movate AI Framework to modernize loyalty dashboards, providing end-to-end visibility into customer engagement and campaign performance. The transformation delivered a 20% boost in loyalty customer visibility, enabling sharper engagement strategies and improved program reach.

With deep expertise in data management, analytics, and enterprise-grade integrations, Movate AI enabled a 40% improvement in store-level targeting and a 2x increase in campaign benchmarking accuracy, supporting global scalability.