Movate Recognized by HFS for AI-Powered CX Transformation
Explore the shift to agentic,
outcome-driven CX
HFS positions Movate in Horizon 2 – End-to-End Experience Transformation, recognizing its engineering-rooted approach to scaling AI across CX and driving measurable business outcomes.
HFS recognizes Movate for End-to-End Experience Transformation
The HFS Horizons: Customer Experience Services, 2026 assesses 33 service providers on their ability to innovate, execute, and deliver value in the GenAI and agentic AI era.
Movate is positioned in Horizon 2 for bringing together Applied AI, engineering, and CX operations to orchestrate intelligent customer journeys at scale.
HFS describes Movate as :
“Engineering-rooted applied AI orchestration for compounding CX outcomes.”
HFS on Movate
“Movate’s engineering-rooted approach to applied AI earned its Horizon 2 (Enterprise Innovator) placement in the HFS Horizons: Customer Experience Services, 2026 report. Movate’s Mova iO platform combines an AI-ready data foundation, agentic journey orchestration, and on-demand talent to move enterprises toward compounding CX outcomes.”
Melissa Fersht
Executive Research Leader, HFS Research
Key takeaways from the report
As CX enters its AI-native era, the challenge is shifting from deploying AI to making it deliver measurable business value at scale.
- What differentiates CX providers in the AI era
Understand why differentiation is increasingly moving toward proprietary data and IP, domain depth, operating models, and measurable outcomes.
- The next frontier of CX
See how GenAI and agentic AI are reshaping customer journeys and accelerating the move toward AI-native, outcome-led CX.
- From isolated AI wins to enterprise-scale transformation
Understand why data foundations, journey orchestration, governance, and operating-model readiness matter when scaling AI across the customer journey.
- The shift from efficiency to business outcomes
Explore why enterprises are looking beyond traditional efficiency gains toward outcomes spanning cost-to-serve, retention, growth, and customer value.
Get the HFS Perspective on What’s Next for CX
Discover the market shifts shaping customer experience, what enterprises need to scale agentic AI, and why HFS positioned Movate in Horizon 2: End-to-End Experience Transformation.
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