Movate Recognized by HFS for AI-Powered CX Transformation: Explore the Shift to Agentic, Outcome-Driven CX
HFS positions Movate in Horizon 2 – End-to-end Experience Transformation, highlighting its engineering-rooted approach to scaling AI across CX and delivering compounding business value.
HFS recognizes Movate for End-to-end Experience Transformation
The HFS Horizons: Customer Experience Services, 2026 assesses 33 service providers on their capabilities, innovation, execution, and value potential across the customer experience value chain in the GenAI and agentic AI era.
Movate is positioned in Horizon 2: End-to-end Experience Transformation, with HFS recognizing its ability to connect applied AI, engineering, and CX operations to drive transformation across the customer journey.
HFS describes Movate as:
“Engineering-rooted applied AI orchestration for compounding CX outcomes.”
Key takeaways from the report
As CX enters its AI-native era, the challenge is shifting from deploying AI to making it deliver measurable business value at scale.
Download the report to explore:
- The next frontier of CX
See how GenAI and agentic AI are reshaping customer journeys and accelerating the move toward AI-native, outcome-led CX. - From isolated AI wins to enterprise-scale transformation
Understand why data foundations, journey orchestration, governance, and operating-model readiness matter when scaling AI across the customer journey. - The shift from efficiency to business outcomes
Explore why enterprises are looking beyond traditional efficiency gains toward outcomes spanning cost-to-serve, retention, growth, and customer value. - What differentiates CX providers in the AI era
Understand why differentiation is increasingly moving toward proprietary data and IP, domain depth, operating models, and measurable outcomes.
Explore Why Movate Stands Out in the AI-Driven CX Era
Access the HFS research to explore the market shifts shaping CX, what it takes to scale agentic AI, and how providers are turning AI investment into measurable business outcomes.
Why HFS Recognizes Movate for End-to-End CX Transformation
HFS on Movate
“Movate’s engineering-rooted approach to applied AI earned its Horizon 2 (Enterprise Innovator) placement in the HFS Horizons: Customer Experience Services, 2026 report. Movate’s Mova iO platform combines an AI-ready data foundation, agentic journey orchestration, and on-demand talent to move enterprises toward compounding CX outcomes.”
Melissa Fersht
Executive Research Leader, HFS Research
Get the HFS Perspective on What’s Next for CX
Discover the market shifts shaping customer experience, what enterprises need to scale agentic AI, and why HFS positioned Movate in Horizon 2: End-to-end Experience Transformation.
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