Brand Strategist & Creative Director

Job title: Brand Strategist & Creative Director
Location: Bangalore
Experience: 15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2C & B2B / technology-driven organizations

Role Overview

• We are seeking a Brand Strategist & Creative Director to own and elevate our brand presence across all digital and marketing touchpoints. This is a highly hands-on leadership role responsible for defining brand strategy, directing creative execution, driving demand generation, and aligning marketing operations with business goals.
• The ideal candidate will combine strategic thinking, creative excellence, and operational rigor, with deep experience in technology-led branding, AI-driven marketing, and automation-led growth in the US market.
• A core expectation of this role is the ability to leverage AI/LLMs and automation to deliver measurable improvements in marketing efficiency, campaign velocity, and pipeline impact.
• Candidates with prior experience in the US market across transportation, tourism, hospitality, or tour operations domains will be given strong preference.

Role & Responsibilities

1. Brand Strategy & Positioning

• Define, evolve, and own the company’s brand strategy, brand architecture, messaging framework, and visual identity
• Ensure consistent brand voice and storytelling across all channels, including website, campaigns, content, and sales assets
• Lead brand research, competitive positioning, and market insights for B2B technology audiences

2. Creative Direction & Content Leadership

• Act as the creative owner for all marketing outputs—campaigns, websites, videos, images, presentations, and sales enablement assets
• Translate business objectives into high-impact creative concepts and campaign narratives
• Lead creative production for:
   • Brand and explainer videos
   • Campaign visuals and ad creatives
   • Website UI banners, visual storytelling, and assets
• Maintain quality, originality, and consistency across all creative deliverables

3. Digital Campaigns & Demand Generation

• Own end-to-end digital campaign planning and execution, from strategy to delivery in the US market
• Drive organic and paid lead generation efforts aligned to pipeline and revenue goals
• Plan, execute, and optimise:
   • Website organic lead generation (SEO/GEO-driven)
   • Paid media campaigns across Google, Meta, and LinkedIn
• Collaborate closely with sales and leadership to align campaigns with GTM priorities
• Leverage AI and automation to improve key performance metrics, including:
   • Reduction in Cost per Lead (CPL)
   • Improved conversion rates across funnel stages
   • Faster campaign launch and optimization cycles
   • Increased campaign scalability and efficiency

4. Website & Marketing Operations

• Own the company website as a primary growth engine, including:
  •  Conversion optimisation
  •  Content strategy
  •  SEO/GEO performance

• Manage website updates, landing pages, and campaign integrations using WordPress

• Lead marketing operations through HubSpot Marketing Hub, including:
  •  Campaigns
  •  Email workflows
  •  Lead scoring and attribution
  •  Reporting and dashboards

• Implement AI/LLM-driven workflows to:
  •  Scale content creation (blogs, landing pages, ad creatives)
  •  Enable personalization and audience segmentation
  •  Automate lead nurturing and lifecycle marketing

• Drive measurable outcomes such as:
  •  Improved website conversion rates
  •  Higher MQL to SQL conversion
  •  Reduced manual effort and faster turnaround time

5. Analytics & Performance Management

• Track and analyse campaign and website performance using:
  •  Google Analytics (GA4)
  •  Looker Studio
  •  HubSpot analytics

• Translate data into insights and continuous improvement actions
• Utilize AI-driven analytics to:
   • Enable predictive insights and performance forecasting
   • Optimize channel spend and budget allocation
• Own and report on KPIs including:
   • Marketing-attributed revenue and ROI
   • Funnel conversion metrics
   • Campaign efficiency and velocity

6. Project Delivery & Stakeholder Management

• Own project timelines, creative workflows, and campaign delivery from concept to launch in the US market
• Collaborate with internal stakeholders including leadership, sales, product, and external partners
• Ensure on-time, on-brand, and high-quality delivery across multiple concurrent initiatives

Required Skills & Expertise

Strategic & Functional Expertise

• Brand strategy & brand management
• Creative direction and visual storytelling
• Digital campaign strategy and execution
• Website organic lead generation
• Paid media lead generation
• SEO / GEO understanding and implementation
• Marketing operations and automation
• End-to-end project delivery
• Stakeholder management and executive communication
• Mandatory: Hands-on expertise with AI tools, Large Language Models (LLMs), and AI-driven marketing workflows
• Mandatory: Proven track record of using AI/automation to deliver measurable business outcomes, such as:
  • Reduction in Cost per Lead (CPL)
  • Improved conversion rates
  • Faster campaign deployment cycles
  • Increased content production efficiency

Tools & Platforms (Hands-on Experience Required)

• HubSpot Marketing Hub
• HubSpot CRM
• WordPress CMS
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics / GA4
• Looker Studio
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects – or equivalents)
• AI-powered tools and platforms (e.g., ChatGPT, generative AI tools, marketing automation platforms) – mandatory

Leadership Expectations

• Strong ownership mindset with the ability to operate both strategically and tactically
• Mentorship of internal creative, content, and marketing team members
• Clear communicator who can influence senior stakeholders and business leaders
• High attention to detail with a bias toward execution and measurable outcomes
• Data-driven mindset with accountability for KPIs and business impact
• Ability to translate AI/automation capabilities into tangible revenue and growth outcomes

Nice to Have

• Experience in software development, SaaS, or IT services branding
• Experience working in high-growth or scale-up environments
• Exposure to ABM (Account-Based Marketing) and enterprise B2B campaigns
• Experience in the US market within transportation, tourism, hospitality, or tour operations domains will provide a strong competitive advantage