Movate Named a Leader in NelsonHall CX Services in Startups & Emerging Brands 2022 NEAT Evaluation

NelsonHall CX evaluation
December 20, 2022 | NelsonHall CX Evaluation

Named a leader in 3 different quadrants

Bangalore, India – 20 December, 2022

Movate (formerly CSS Corp), a digital technology and customer experience (CX) services provider, today announced that it has been recognized as a ‘Leader’ in NelsonHall’s Evaluation & Assessment Tool (NEAT) report for CX Services in Startups & Emerging Brands 2022. The company has been positioned as a ‘Leader’ in 3 quadrants, namely, Overall capability, CX Improvement capability, and Revenue Generation capability market segment. The report analysed and evaluated the performance of 10 leading service providers, against a two-axis dynamic metric on their ‘ability to deliver immediate benefit’ and their ‘ability to meet future client requirements’.

Movate has a robust client portfolio consisting of large enterprises, as well as fast-growing small and medium enterprises (SMEs). NelsonHall’s report recognizes Movate’s mature startup CX services portfolio with standout revenue generation capabilities built on its specialized deep analytics foundation, proprietary AI-powered CX platforms, and cloud-based CCaaS services. The company’s continuous investments in developing strong IP and use cases, such as the cloud-based modular CX transformation suite – Movate Edison, and a scalable gig support platform – Movate OnDemand, makes them a distinguished player in the CX services landscape. Furthermore, the report also highlights the company’s ability to provide superlative support by blending certified on-demand gig experts working remotely, full-time on-site agents, and automation, thus delivering what leading brands need today.

Sunil Mittal, CEO, Movate, said, “Our capabilities to deliver technology-led scalable CX operations, co-innovate with our customers, and infuse technical innovation with strategic delivery excellence, is disrupting the industry. We have developed symbiotic relationships with our clients, many of them being emerging brands, which have been in hyper-growth mode over the last few years. This recognition reiterates our ability to innovate for today’s tech innovators and drive successful business outcomes for them.” 

Ivan Kotzev, NelsonHall’s Lead CX Analyst, said, “Movate’s support for startups and emerging brands integrates a solid technology foundation with tailored customer journey design services. Movate’s capabilities in conversational AI, intelligent routing, and flexible work models stand out in the market, while its investments in upstream product integration enable the next generation of proactive and pre-emptive support.”

Movate’s emerging brand client portfolio spans across the enterprise and consumer tech, SaaS, media, gaming, and entertainment, fintech, health-tech, automotive, and cybersecurity arenas. The company continues to invest strategically in enhancing and optimizing CX and operational efficiency for its clients.

To read more about Movate’s positioning in the NEAT report for CX Services in Startups & Emerging Brands 2022, please click here.


About Movate

Movate, formerly CSS Corp, is a digital technology and customer experience services company committed to disrupting the industry with boundless agility, human-centered innovation, and relentless focus on driving client outcomes. It helps ambitious, growth-oriented companies across industries stay ahead of the curve by leveraging its diverse talent of over 12,000 full-time Movators across 20 global locations and a gig network of thousands of technology experts across 60 countries, speaking over 100 languages. Movate has emerged as one of the most awarded and analyst-accredited companies in its revenue range. To know more, visit:

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About NelsonHall

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., Continental Europe, and India, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, primary research, and is widely respected for the quality, depth, and insight of its analysis.