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Ride the W(AI)VE™ of transformation

Challenger mindset. AI-first strategy. Outcome-driven enterprise.

Overview

What is W(AI)VE™ of transformation?

W(AI)VE™ of transformation is Movate’s vision for the AI-driven future – a strategic approach that empowers global enterprises to accelerate growth, disrupt their industries, and challenge the boundaries with cutting-edge AI innovation.

Fueled by our deep expertise working with top innovators, proprietary and partnered AI solutions, and an unwavering focus on measurable outcomes, W(AI)VE™ puts strategy in action to scale AI transformation across industries and business functions.

Like a wave reshaping the shore, our ideas help revolutionize industries with groundbreaking solutions, delivering exponential growth, speed, and competitive advantage. It’s more than innovation – it’s a movement.

We’re creating a bold future – one that belongs to the agile and the ambitious. With Movate, don’t just adapt to AI – Ride the W(AI)VE™ of transformation.

Core currents of W(AI)VE™

Challenger mindset: Reimagine the ordinary

Enterprises that want to push the boundaries of innovation and reinvent themselves do not want partners that resist change and cling to inefficiencies. Movate’s challenger mindset enables them to break free from legacy constraints, embrace AI-first principles, and achieve results in weeks, not years.

Why follow when you can lead? Our challenger mindset ensures you outthink, outpace, and outperform your competition.

KEY HIGHLIGHTS
  • AI-Powered Agility – Move fast with Movate, leveraging AI-driven transformation to optimize processes, streamline operations, and deploy solutions at lightning speed.
  • Zero Delays, Maximum Impact – No more endless cycles of approvals in a vast organization. Just seamless execution and problem-solving that keeps you ahead of the curve.
  • Outperforming the Market – We don’t just compete with industry leaders—we set new benchmarks in delivering services. Our ability to challenge the norm and client-first solutioning has earned us analyst recognition, client trust, and a proven track record of high-impact results.

AI-first strategy: AI at the core, not an afterthought

Enterprises know by now that implementing AI in fragments – tacking on complicated tools, experimenting with chatbots, and hoping for transformation, just doesn’t work. Movate embeds AI into the core of your integrated strategy, ensuring that intelligence, automation, processes and human expertise work in harmony to drive value for your enterprise.

With Movate’s AI-first approach, you achieve intelligent transformation, not just siloed automation.

KEY HIGHLIGHTS
  • Transformation at Scale – Whether it’s intelligent operations, predictive analytics, or AI-powered customer engagement, we connect and bring innovation at every level to ensure scalable business transformation with Movate AI.
  • Be Future-ready with Agentic & Generative AI – The market is buzzing with agentic and generative AI models and solutions, it’s hard to keep a track. Thankfully, Movate experts are always on top of it and working 20+ partnered and proprietary tools. Trust us to find the best-fit solutions for your specific needs.
  • Data-driven Intelligence – Decision-making backed by AI-powered insights ensures that enterprises don’t just act faster but act smarter. And that requires volumes of clean data from various sources. Our AI-first strategy builds on a data management framework that gives enterprises the power to anticipate, adapt, and lead their markets.

Outcome-driven
enterprise: Achieve real business impact

Don’t just innovate – achieve results. Transformation is meaningless unless it delivers tangible business outcomes. Enterprises don’t want to be sold AI tools and stories of potential, they want AI to drive growth, efficiency, and competitive advantage. And that’s exactly what Movate ensures.

By focusing on outcome-centric AI adoption, Movate ensures businesses don’t just invest in AI—they see measurable returns.

KEY HIGHLIGHTS
  • Outcome-based Engagements – Over 30% of our client engagements are fully outcome-based, i.e. you pay for actual results not effort. And we understand that the shift to outcome-based models is not straightforward. We have mature frameworks that have helped many of our clients to embrace this transformative model.
  • Revenue Impact – Leverage proven Movate AI solutions for AI-driven analytics, copilots, and hyper-personalization strategies to enable sales processes, unlock new revenue streams, and improve customer lifetime value.
  • Operational Efficiency – Reimagine your enterprise with Movate’s AI-powered seamless workflows thereby optimizing costs, eliminating redundancies, and enhancing productivity across the board.
Onboarding, adoption, and training for Customer Success

Innovation in motion

Movate’s technological milestones

Cognitive CX Platform

2016
AI-infused customer support and scalable cloud transition frameworks.

Accessibility Testing

2017
Developed automated system for WCAG A/AA accessibility testing using NLP to detect website issues.

Brand Assurance
Testing

2018
Built ML and computer vision-based system to automate testing of site features—search, navigation, content, visuals, interactions, sustainability, accessibility, and responsiveness for brand consistency.
Applications Launch:
SNAP IT: Smart endpoint monitoring
GADET: Next-gen mobile platform.

Movate Contelli

2019
Autonomous OPS platform with AIOps, predictive insights, and proactive incident management.
Geospatial Technology Services
Spatial intelligence for telecom and logistics-optimizing networks and tracking assets.

Movate Edison

2020
AI/ML engine for boosting agent productivity, intent prediction, and sentiment analysis.

Telecom: AI-led Service Assurance

2021
Integrated L1-L3 NOC support with anomaly detection, fault prediction, and AI-led resolution models.

Hyperautomation CoE

2022
AI + RPA + low-code for rapid, efficient, smart process transformation.

Movate OnDemand

2023
AI-powered gig platform for 24/7 scalable, multilingual, omnichannel support.
GenAI for MAPs, CX & Support
LLMs & fine-tuned models for self-service, content creation, and agent assist.
GenAI for QE
Pioneered ML & GenAI in QE-automating requirements analysis, NFR detection, test case/data generation, and predictive defect analysis for smarter testing.

AI Lab @ Movate

2024
Launch  of dedicated innovation labs focused on GenAI, predictive analytics, and custom co-pilots for clients.
Movate AI CoE (Center of Excellence)
Investments in AI engineering, MLOps, and domain-specific accelerators for Infra, Apps & Support.
GenAI RAG Chatbot | Churn Prediction | CLV  | Intent Classification | AI-driven Quality Automation

Movate’s W(AI)VE™ of Transformation

2025
Our bold new approach redefines what’s possible with AI, built on three pillars: a challenger mindset, an AI-first strategy, and an outcome-driven focus. Experience cutting-edge innovation with our dedicated Movate AI practice – delivering real business impact in close collaboration with our clients and partners.

(AI)ccelerate. Innovate. Movate.

This reflects who we are at the core, what we stand for, live, and breathe every single day. This powers our brand and inspires every Movator to pursue excellence at work with speed and innovation.

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The Movate Advantage

Tech DNA with ~30 Years in Industry

Unmatched experience in complex tech and data ecosystems, trusted by Fortune 500s

Champions of Outcome-Based Pricing

Commitment to tangible business outcomes and ROI from the day one

Ecosystem Orchestrator of Choice

Partner ecosystem of top AI innovators, including Microsoft, Salesforce, ServiceNow, DataBricks, NICE and niche startups

Diverse AI-ready Talent

Pool of 12,000+ AI-augmented human experts skilled in niche competencies of the future

IP, Accelerators, and Investments

Proactively investing in client-ready solutions to achieve Gen AI ambitions

“Movate accelerates GenAI adoption, modernizes enterprises, and delivers a unified experience across all personas and functions.”

David CushmanExecutive Research Leader at HFS Research

Ready to ride the W(AI)VE™?

Enterprises that embrace AI-first transformation today will dominate the next decade. Are you ready?

Get in Touch with us

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