Account-Based Marketing (ABM) Specialist / Manager

Position: Account-Based Marketing (ABM) Specialist / Manager
Experience Required: 6-10 Years in Business Development or Sales in IT Services with Proven Results
Location – Bangalore (Hybrid)
Work Timing – US Hours

Role Overview

We are seeking a highly driven and experienced Account-Based Marketing (ABM) professional with strong expertise in IT services business development or sales. The ideal candidate has a demonstrated track record of delivering measurable growth through strategic, insight-driven ABM programs. This role will collaborate closely with sales, solutioning, and marketing teams to identify high-value accounts, craft targeted engagement strategies and accelerate pipeline impact.

Key Responsibilities

• Develop and execute end-to-end Account-Based Marketing strategies for priority accounts.
• Partner with business development and sales leaders to target existing accounts and build personalized engagement plans.
• Create highly tailored content, messaging frameworks, and value propositions aligned with Movate service offerings.
• Drive multi-channel ABM campaigns using email, digital, social, events, and personalized outreach.
• Align with sales teams to track account progression, influence revenue, and provide insights for optimization.
• Lead strategic research and account intelligence efforts to fuel account-specific plays.
• Coordinate cross-functional resources across marketing, product, and delivery teams.
• Monitor ABM campaign performance, create dashboards, and deliver executive-level reporting.
• Support pipeline acceleration efforts through targeted programs, thought leadership, and executive engagement.

Required Skills & Experience

• 6+ years of progressive experience in business development, Inside Sales, or ABM roles with leading IT services companies.
• Strong understanding of ITS services across Infrastructure and Engineering, market trends, and buyer personas.
• Proven track record of generating measurable pipeline and revenue impact through Inside Sales and ABM.
• Ability to translate complex IT Services / solutions into simple, compelling value propositions.
• Experience with ABM platforms and tools (e.g., HubSpot etc).
• Excellent communication, storytelling, and presentation skills.
• Strong analytical mindset with ability to interpret data and optimize campaigns.
• Cross-functional collaboration experience working with sales, pre-sales, delivery, and product teams.
• Ability to manage multiple account programs simultaneously.

Must Have

• Experience in B2B tech consulting.
• Familiarity with enterprise-level consultative selling.
• Prove track of driving pipeline and revenue in selling support services.