Optimized KYC and Payment Flows Drive $300K+ Revenue Growth for a Global Ride-Hailing & Logistics Provider
For a Global Ride-Hailing & Logistics Provider
“Streamlining KYC and payment onboarding with data-driven insights turns multi-step workflows into seamless experiences, unlocking growth and adoption at scale.”
– A manager struggling with high drop-offs during customer onboarding
When a global ride-hailing and logistics provider sought to optimize KYC and payment processes for enhanced user experience, verified accuracy, and scalability, Movate’s AI-powered process optimization and data-driven workflow solution delivered transformational impact.
Business problem
High user dropouts were occurring during multi-step KYC processes in the EU and UK, while risk teams lacked visibility into verification progress and KPI trends. Multi-step payment workflows were untested for usability, and business users had limited tools to monitor performance or detect anomalies. Poor insights hindered efforts to improve user experience and conversion, impacting growth and operational efficiency.
Customer challenge
The client, a global ride-hailing and logistics provider, faced high dropout rates and lacked insights into their KYC and payment processes. Their risk teams had inadequate visibility into verification progress, and payment workflows were not user-friendly or tested for smooth adoption. Furthermore, there were few tools for real-time monitoring of performance and anomaly detection, making it difficult to identify and resolve issues promptly.
Movate’s AI solution
Movate segmented flagged users into “Good” and “Bad” cohorts and monitored conversion metrics to drive targeted improvements. They designed simplified KYC flows by removing redundant fields and tested these with over 6,000 users in the EU and UK. Controlled A/B testing was executed for a one-click payment registration button, which successfully captured revenue uplift compared to the traditional method. Automated RCA reports and real-time BI dashboards were built to track KPIs, user behavior trends, and anomaly spikes, enabling proactive management of the processes.
Movate AI differentiator
By optimizing payment flows and simplifying onboarding, Movate generated over $300,000 in additional revenue and improved KYC onboarding for more than 6,000 users. The solution resulted in a 10x increase in wallet request recovery and digital wallet adoption. Movate provided 100% real-time visibility into performance trends and KPIs, driving greater satisfaction through streamlined ride-booking and payment experiences, demonstrating its unique ability to blend workflow optimization with data-driven insights for impactful business results.
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