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Movate Recognized as a Leader in NelsonHall’s 2025 Conversational Commerce NEAT Assessment

Key takeaways from the report:

  • Explore how conversational commerce transforms from traditional support models to dynamic revenue generation strategies across B2C, B2B, and B2B2C environments, and why sales-through-service models are becoming critical.
  • Learn where enterprises focus their investments – from AI-powered sales agent assist tools, predictive analytics, and real-time personalization to modular, outcome-based revenue frameworks.
  • Understand how emerging trends like dynamic customer segmentation, social selling, gig-enabled sales models, and asynchronous messaging reshape conversational commerce.
  • See how Movate differentiates itself with GenAI and data science powered innovation to drive accelerated sales outcomes for clients.
  • Discover why leading brands choose Movate’s insight-driven, future-ready conversational commerce solutions to optimize customer acquisition, loyalty, and lifetime value.
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Commenting on Movate’s performance, Ivan Kotzev, Lead Analyst for Customer Experience Services at NelsonHall, said, “Customer behaviors are becoming less predictable and brands respond by adapting offers and pricing on the spot in new industries such as consumer goods and high tech. Movate is capable of capturing this market opportunity with its analytics IP to identify buyers’ purchase intent in real time and empower sales agents with GenAI recommendations based on contextual needs.”

Ivan Kotzev, Lead Analyst for Customer Experience Services at NelsonHall

Why Movate Won the #1 Spot in Sales Services Segment?

  • Advanced GenAI-Powered Sales Enablement: Movate’s GenAI-driven agent assist, dynamic lead scoring, and real-time customer insights deliver hyper-personalized and contextualized sales engagements​.
  • Deep Analytics and Conversational AI Expertise: Specialized capabilities in buyer intent analysis, churn prediction, sentiment analytics, and conversational bot development drive higher revenue outcomes​.
  • Verticalized, Outcome-Based Sales Solutions: Movate SalesEdge practice brings modular, vertical-specific sales frameworks combined with flexible, outcome-oriented commercial models for agility at scale​.
  • Integrated AI and Human Expertise: Movate blends AI innovation with deep human sales expertise to maximize conversion, retention, and customer lifetime value.
  • Agile, Scalable, Global Delivery: With a 20-site global footprint and gig-enabled OnDemand workforce, Movate provides culturally aligned, scalable conversational commerce solutions.

Partner with Movate SalesEdge to revolutionize your conversational commerce strategy and accelerate your sales outcomes.