Tags: CMO

  • Digital transformation and brand management of a global leader

    Digital transformation and brand management of a global leader

    CLIENT PROFILE The client is a global leader in manufacturing upscale cosmetics, including quality skincare, makeup, fragrance, and hair care. Their products include over 1,000 brands with a presence in 50 countries. CLIENT CHALLENGE The client realized that branding was essential to creating differentiation and competitive advantage in their industry. Their core technology platform was